This year’s theme is Keep the Fire Burning! Blak, Loud and Proud.
Created by Aboriginal Jarowair man Charlie Chambers Jnr, our NAIDOC Week 2024 logo depicts a campfire with generations of Elders and children gathered around it. Charlie’s design captures the sharing of knowledge, the coming together of people, and the central fire that unites us.
Printed by our team right here in Meanjin, we are proud to support local jobs and training and to keep as much of our production as possible on shore. Get ready to kick back and relax at the beach or pool with this beautiful towel. Made from soft and absorbent fabric with a cotton backing, this towel is perfect for drying off after a swim or lounging in the sun. Explore our NAIDOC 2024 Range and get into the spirit now.
“This year's theme celebrates the unyielding spirit of our communities and invites all to stand in solidarity, amplifying the voices that have long been silenced. The fire represents the enduring strength and vitality of Indigenous cultures, passed down through generations despite the challenges faced. Through our collective efforts, we can forge a future where the stories, traditions, and achievements of Aboriginal and Torres Strait Islander communities are cherished and celebrated, enriching the fabric of the nation with the oldest living culture in the world.” - National NAIDOC Committee 2024
Materials: Polyester front, Cotton back
Washing: Warm machine wash with regular detergent. Do not use fabric softener. Only wash after a couple of uses. Rinse towels after being used poolside to remove the chlorine residue that can fade colours.
Story: NAIDOC 2024 Logo
Artist: Charlie Chambers Jnr